The main objective of the exhibition is to attract new cluster of rapidly growing consumers – women. It is also one of the objectives to demonstrate new sales methods in car business

“First Auto Salon for Women” is an exhibition of a full range of automobiles available on the market and a wide variety of car related services including technical support, insurance and credit services.

“First Auto Salon for Women” is also an unforgettable show organized to help female consumer to pick HER car and personalize it with the help of tuning and accessories for HER own needs as well as chose the best security system that will best protect her vehicle.

A global trend influenced Russia and, especially, its capital city – now WOMEN account for 20% (600 thousand) of all Moscow motorists. This number is increasing every day, and by the end of 2003 the expected share of women will make 30%. According to the research of information agencies, about 70% of women participate in a decision-making process regarding car buying (for herself, for husband, family or friends).

Exhibition tasks:

1. To make buyers and sellers meet.
2. To help buyers choose a car, a service station, safety systems, car accessories and tuning; as far as manufacturers and sellers are concerned – to study the demand in this market segment.
3. To create a festive atmosphere that usually accompanies new acquisitions.
4. To answer the questions that worry most driving women (regardless of driving experience).
5. To help car manufacturers and car selling companies better understand preferences of a Female driver

Exhibition Themes:

• Automobile for woman • Security systems
• Family car • Insurance
• Auto design and tuning • Credit sale
• Technical support • Supplemental Rescue Systems
• Car audio • Optional services
• Auto literature • Driving schools
• Auto accessories • Telecommunication

More: seminars, conferences, and presentations

1. Women and automobiles (market overview)
2. Female driver is a reality ( round table)
3. Child in a car. Safety tips.
4. Seminar on driving techniques
5. Auto insurance
6. Car in credit
7. Fashion shows
8. Contests and lotteries
9. Show Miss Auto
10. Photo Miss Auto

We hope that the exhibition «First Autosalon for Women» will help women feel more comfortable in the automotive world, which is traditionally considered as “ male thing”.

Jacques Nasser, a former president of the Ford Motor Company said: “It is no secret that the number of women buying a car to their taste is increasing every day. Involving women in car creation process will help us to understand and satisfy the demand of this market segment”. Other car manufacturers, as well, do thier best to satisfy the wants of a rapidly growing consumer group – i.e. women. It is quite possible that in the near future a really “female automobile” will come into the world.

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