Detroit, MI – April 16, 2003 – The Women’s Automotive Association International (WAAI) will host "Breaking Through the Noise: Effective Automotive Advertising" at the Jacob Javits Convention Center beginning at 8:00 am on Thursday, April 24, 2003 in connection with the New York auto show.

The seminar includes Abby Auerbach, Vice President of the Television Bureau of Advertising, moderating a panel discussion on effective automotive advertising as it relates to creative content, client issues, media strategy, account management, and reporting. Presenters will include Kerri Martin of MINI USA, Susan Cantor and Allan Jurmain of Lowe New York, and Stefano Hatfield, Writer and Former Editor of Ad Age Global. Following the seminar, guests are invited to take a free, private tour of the auto show.

Sponsored by the Greater New York Auto Dealers Association and the New York International Automobile Show.

More details and tickets are available through WAAI founder Lorraine Schultz at (248) 646-5250. Cost is $75 for WAAI members, $50 for students and $100 for non-members. A portion of the ticket fee will be contributed to WAAI’s scholarship fund.

About WAAI

The Women’s Automotive Association International (WAAI) is the automotive industry’s premier professional organization that:
• recognizes the achievements of women in the industry;
• provides educational e-news to automotive career-focused individuals;
• builds relationships through networking and other interactive forums; and
• encourages growth through mentoring, educational endeavors and scholarships.
The focus of the Association is on the development and retention of women leaders and the education and support of all persons, without prejudice, who have an interest in the automotive industry.

Contact: Jeannine Fallon
jfallon@edmunds.com
310-309-4900