A WAAI Women-on-Track Educational Conference
Presents

BANG!
“Getting Your Message Heard in a Noisy World”
featuring guest speaker & co-author
Linda Kaplan Thaler
The Kaplan Thaler Group, Ltd.

Thursday, April 8, 2004

New York International Automobile Show
Jacob Javits Convention Center, New York City

8:00 a.m. Continental Breakfast
8:30 a.m.-10:00 a.m. Panel Discussion
10:00 a.m.-12:00 noon Auto Show Tour

Print out Registration Form to Register for this event

TARGET AUDIENCE
Automotive marketing professionals; dealer principals, executives, and sales representatives; manufacture corporate and field representatives; and other automotive agents and suppliers. Media and other press relations

ADMISSIONS
Proceeds benefit WAAI’s International Scholarship Program
Price: $75 members/$100 non-members/$50 students
Group package rate available for five or more attendees in the group

SPONSORSHIP

Host Sponsors
Greater New York Automobile Dealers Association
New York International Auto Show

• Additional sponsorships available

  Support the WAAI, its scholarship fund and this informative educational opportunity by becoming an event sponsor. Opportunities include:
  
  $5,000 Event Sponsor – Receive 10 tickets to the event, prominent banner placement during the event, special recognition in all distributed event materials, advertising feature on WAAI’s website, and special recognition in WAAI’s Annual Report and member communications.

  $2,500 Invitation Sponsor – Underwrite the design, printing, and mailing of the event invitations. Notable mention made in all distributed event materials, on the WAAI website, and in WAAI’s Annual Report and member communications.

  $1,500 Video/Photography Sponsor – Underwrite the video recording and photographs taken during the event. Notable mention made in all distributed event materials, on the WAAI website, and in WAAI’s Annual Report and member communications.

  $1,000 Scholarship Donor – Contribute direct additional support to the WAAI International Scholarship Program.
  
  Benefits of sponsorship:

• Recognition on WAAI website, www.WAAI.com
• Recognition throughout all stages of theWAAI New England event and event materials
• Recognition in WAAI Annual Report and other member communications.
  
  Additionally…
• Demonstrates the support and professional growth of women in the automotive industry.
• Encourages the formation of relationships through professional association, networking and other interactive forums.
• Delivers educational programs, events and e-news to automotive career-focused individuals.
• Financially supports an International Scholarship Program for students pursuing an education toward a career in the automotive industry.
• Recognizes the value and contribution of women within the automotive industry.

CO-AUTHOR LINDA KAPLAN THALER

Linda Kaplan Thaler has been responsible for some of the most touching, relevant and famous commercials during her twenty-four years in the advertising and entertainment business. She is acclaimed within the industry for her innovative and topical approach. Much of her work has become part of the American pop-culture landscape.
Today, Linda is the Chief Executive Officer and Chief Creative Officer of The Kaplan Thaler Group, Ltd., which she founded in 1997. KTG has been ranked by industry publications as the fastest growing agency in the United States and touted for its breakthrough creative and immediate results. With billings of over $430 million, its clients include Procter & Gamble's Clairol Herbal Essences global brand, among other Procter & Gamble haircare brands, as well as Procter & Gamble homecare products Dawn and Swiffer, AFLAC Insurance, Continental Airlines, Pfizer, the American Red Cross, Coldwell Banker, Panasonic, Pilot Pen, Blimpie Subs & Salads, Villeroy and Boch, Ruby Tuesday, and Lane Bryant. Advertising Women of New York named Linda Kaplan Thaler 2001 Advertising Woman of the Year. Linda is currently being featured in the prestigious Wall Street Journal Creative Leaders campaign known for honoring the brightest and the best creative talent in the business.

THE KAPLAN THALER GROUP
The Kaplan Thaler Group is a self-contained, highly prosperous and totally independent company and part of a much bigger and expanding universe. With its new parent, Paris-based Publicis Groupe, they are part of the world's fourth largest marketing communications holding company with access to global partners and research, technology, media buying and all other aspects of marketing.

THE BIG BANG PHILOSOPHY

These days, getting people to notice you isn't easy. A Big Bang was responsible for nearly doubling the annual sales growth for AFLAC insurance company. A Big Bang took Herbal Essences from a nearly extinct shampoo to a $750 million worldwide brand. The Big Bang theory has catapulted The Kaplan Thaler Group from a small business in the top floor of a townhouse to the fastest-growing agency among the top 100 in the United States. Starting with just $27 million in billings in 1997, we now have a roster of blue-chip clients with over $350 million in billings. And, so you ask:

What is a BIG BANG, anyhow?
How do you get heard?
How does your company connect with the consumer?
How do you turn your company into a BIG BANG factory?
Why does your company need a BIG BANG?

These are just some of the questions that Linda Kaplan Thaler will address during your meeting with her and the WAAI on April 8th.

Print out Registration Form to Register for this event